Over the years my dad imparted an incredible amount of wisdom on me. But, none was more sticky than “throw in the floor mats”.
He found a tremendous amount of pride in always negotiating a “free” set of winter/rubber mats…in addition to the fabric mats they give you with a new car. The cost of the mats are cheap. I think on average they’re about $95. But, my dad took such pride in spending $35K on a new car and somehow saving $95 on a second set of mats.
For years, I thought he was crazy. Every car I ever purchased, there he was reminding me in reality and in spirit, “make sure you ask them to throw in the floor mats!”
Well – crazy, until at the end of 2018 when purchased my Tesla Model 3. Try as I might, I could not inspire Tesla to throw in the floor mats. I tried every which way I could, but no dice.
I think the point of what my dad was trying to teach me, was that no one would ever want to lose a sizable sale over $95. For years I always believed it only applied to the seller. But, after my Tesla experience, it’s clear that his advice was for both parties.
In truth, I actually don’t know if that was point. I really wish he were still on this Earth, so I could ask him. But, I’d like to believe it was his aim.
It’s a valuable lesson in life and business. Don’t let the small things stand in front of the big things.
Also…if you don’t ask, you don’t get…but just because you ask, doesn’t mean you get.