I’ve been a big fan of Microsoft’s Surface technology platform for a while now. Unfortunately, there have been very few real world examples to point to. I came across this demonstration earlier today.
BMW will be using it in their dealerships as a way to feature cars for customers. This is a great example of how companies can start thinking about uses for Surface. The iPhone and Apple have done a great job of conditioning consumers to use, understand, and want touch screen driven devices. With so many people using touch-screen driven tools there really isn’t a learning curve anymore, which opens up the possibilities. So, what would you do with Microsoft Surface?