Check In, Scan and Save…Amazing!
In keeping with our concept of Return On Amazing, I’m excited and proud that today for the first time EVER when you check in at a Walgreens on foursquare, you’ll receive a scannable coupon for Arizona Iced Tea, directly in the check in. That’s right. 1 step. 1 click. No text to get a coupon. No print out an offer. No show the check in deal to the cashier. Nope, just check in, scan and pay. In the past a “coupon” or monetary value associated with a check-in involved a few extra steps. Not anymore.
So, what does the first time ever mean? Well, for starters, never before have you been able to do this in foursquare. As of today, we are the first and only retailer that foursquare is working with to bring instant coupons to check ins. It also goes without saying that this is the first time Walgreens has ever delivered an instant coupon via check ins.
This is also yet another example of how we’re innovating and investing in mobile. If you’re keeping track, these are all the things we’ve done in the past 6 months
- Offers included directly in our award winning Walgreens app
- Offers available through SMS
- Traditional foursquare check in offers/deals
- Tap and pay with Google wallet
Being first is hard. It’s also incredibly fun and insanely rewarding. At Walgreens a big part of our social media strategy is the concept of Return on Amazing. Don’t laugh. Yes, we made it up. But, we needed a way to articulate the concept that big, audacious, bold and amazing ideas are how you win.
Return on Amazing is a way to set the bar for our thinking. It means you need to think beyond the “like.” You need to think beyond the click stream of a “wall post.” Why? Because thinking in such a micro way, is a recipe for short term success…at best. But, ideas that qualify as amazing are often legitimate game changers. And game changers are long term business drivers.
I can’t take all the credit for this major initiative. We pitched this concept to foursquare several months ago. They loved the idea, but at the time it wasn’t on their immediate road map. But, our Return on Amazing philosophy and commitment to speed and innovation were key factors in having them re-prioritize this idea. Over the past 11 months we’ve proven to them that we are committed to innovation and are a partner they could rely on. The same could be said about how we feel about foursquare. Together we’ve brought some truly amazing programs to market.
Once this idea became a real concept, our social and Emerging Media team made sure the experience was simple, safe and secure. All we needed at that point was the right partner and that’s where Arizona came in. They moved as quick as we were and as quick as foursquare was. And in retail, that’s VERY fast. Kudos to the Arizona team for being able to move that quickly and investing in an idea that had never been done before.
As an old mentor of mine coached me, speed wins. In this case, that maxim was a major reason why we were able to be the first and only company to offer real time seamless check in deals. Give it a try. I’d love your thoughts on this initiative and how it compliments everything else we’re doing at the intersection of local, mobile and social.
Needless to say, this is going to be the first of potentially many future initiatives where we’re looking to find that perfect intersection of Social, Mobile and Local marketing to provide value and a fantastic user experience.